Location
Los Angeles, CA
Event Type
3v3 Basketball Tournament
Partners
LA Clippers · NBA
Project Overview
Selected to deliver a professional tournament experience during one of basketball’s biggest weekends.
LA Active Sports was selected by the LA Clippers to organize and coordinate the official 3v3 Basketball Tournament during NBA All-Star Weekend, delivering tournament operations, team communication, staffing coordination, and a polished participant experience from check-in through championship play.
NBA All-Star Weekend tournament operations for youth and adult divisions in partnership with the LA Clippers and NBA.
Our Role
Tournament Planning
Event Operations
Competition Scheduling
Staff Recruitment & Management
Court Operations
Referee & Scorekeeper Coordination
Team Communication
On-Site Event Execution
Tournament Overview
Youth Divisions
Ages 5–7
Ages 8–10
Ages 11–13 Boys
Ages 11–13 Girls
High School Boys
Adult Divisions
Men’s Regular
Men’s Elite
Community Impact
The 3v3 tournament brought together athletes, families, coaches, volunteers, and professional partners in a high-energy environment designed to promote leadership, teamwork, and healthy lifestyles. LA Active Sports managed the moving pieces so participants could focus on competing, connecting, and celebrating the game.
7
Divisions
3v3
Format
ASW
NBA Weekend
Being selected by the LA Clippers demonstrates LA Active Sports’ ability to collaborate with professional sports organizations, manage complex live-event logistics, and create high-quality experiences for athletes and communities.
Trusted event execution partner
Partner with LA Active Sports to design, manage, and deliver high-impact sports experiences for professional partners and communities.
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